Internet Entreprenuership Opinion

Online Marketing-Success tool for growth of Corporate sector in Pakistan

In last two decades, the nature of doing business has transformed from brick to click, from paper to emails. Where Facebook business pages and websites are the recognition of business, newspapers are just by-products of their web portals, Social networking sites like Twitter and Facebook are tools to interact with consumers and promote products and services across the world. Social media has changed the course of political, economical and social history of world; where Arab Revolution was succeeded through social networking sites. However a huge space is available for Corporate sector in Pakistan to find ways to integrate e-marketing with conventional marketing methods of businesses.

There has been successful marketing examples in small and medium businesses using online media, however keeping in view the growing popularity of digital marketing and online business promotion in broader perspectives corporate sector is needed to get into the realm. For this very purpose TEC marketing has specially designed an event “DigiMark 2011-Pakistan” a unique opportunity for the corporate sector in building brand image, product promotion, connect to their customers for sale purpose, and take the business to soaring new heights. Details are available on Facebook pages and TEC Website.

To make entrepreneurs and corporates in Pakistan TEC Marketing has taken this initiative to introduce all useful techniques that can help boasting businesses. Experts from e-marketing field are requested to speak on the event includin:

>> Mr. Monis Rehman; CEO Naseeb Networks he will talk about Online Advertising Trends & The local Publisher perspective

>> Mr. Badar Khushnood; Country consultant Google Pakistan will discuss the Google Advertising Ecosystem

>> Mr. Ferhan Mirza; VP Marketing-Strategic Alliance will brief about the Social Media & Models taking Brands to next Levels

>> Mr. Sarmad Ali; managing Director Marketing-Jang Group will create awareness about the Integrating Digital with Conventional Advertising

>> Mr. Hassan Khan; Online media Strategist- Media Mind will discuss how Rich Media can be used to Build Brands

>> Mr. Muaz Bin Shahzad; Regional Head of Sales & Marketing-ROZEE.PK will introduce Digital Environment in Pakistan and its Moderation.

Future belongs to Online Media and DigiMark 2011-Pakistan can be instrumental in this regard for those who really want to get benefit out of digitalized world. Small and steady steps can help Pakistani corporate sector to grow however need is to adopt modern ways of doing businesses.

Event is being organized by TEC, and 3WOGLE group, Strategic Alliancez, PK Economists, Jang News Group, Rozee.PK, Pakistan Today, and AVIVONS.

About the author

Rubab Saleem

Rubab Saleem is Editor of Pakistan Times

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