KARACHI: Ufone, one of the leading telecom companies of Pakistan, has multiplied the excitement of the Asia Cup 2008 by bringing some distinct value added services to their customers’ handsets. The main purpose of which is to give them regular updates of all the matches anytime anywhere throughout the country as and when they happen. The Asia Cup 2008, being played in Pakistan, amongst India, Sri Lanka, Pakistan, Hong Kong, UAE and Bangladesh has always brought a lot of excitement for our nation. With this service, Ufone has increased the level of adrenaline amongst the Ufone customers by giving them an extra edge over others through the SMS based Pull and Push and IVR based live commentary services.
Through the SMS based Push Service a subscriber can get at least 20 update messages including the toss, fall of wickets, end of innings alert, end of match alert, man of the match alert, half century alert, and century alerts. To subscribe to this option, the customer simply sends ‘sub’ to 121 against very nominal charges.
Another exciting value added service offered by Ufone is the SMS based Pull Service. A subscriber needing to know the score in the middle of a match can use this service option. This service doesn’t need a subscription. All you do is simply send “cri” to 121 and immediately receive a message containing match updates. The third value added service, proudly introduced by Ufone, is the IVR service which is surely the most significant one. This IVR service brings live commentary to the handsets. Customers can simply dial 121 and can enjoy live commentary anywhere, anytime.
Mr. Ali Ikram, Head of VAS Ufone, on the launch of these value added services commented, “Cricket excites people in Pakistan like nothing else and in this era of advanced technology everyone wants to be the first to be informed about any match. We are providing them easy access in the palm of their hands to make sure our valued customers remain ahead of everyone else.”These SMS/IVR services will keep Ufone subscribers updated about the Asia Cup 2008 even in areas where there is no availability of television sets or electricity; these new services will help people stay connected.-SANA