Raja Ashraf for promotion of tourism

ISLAMABAD: Federal Minister for Water and Power and Tourism, Raja Pervez Ashraf has directed the Pakistan Tourism Development Corporation (PTDC) to formulate a comprehensive strategy for development and improvement in the infrastructural facilities for the promotion of the tourism in the country. He said this while chairing a high level meeting here today. Secretary, Ministry of Tourism, Managing Director, PTDC and senior officials of the Ministry and PTDC were present in the meeting. He also asked the PTDC to constitute a task force to chalk out a program with novel ideas to attract tourists in the country and submit its recommendation within 10 days.

Mr. Ashraf also directed to reconstitute the board of directors of the PTDC with major participation of private sector. He emphasized the need to devise a rationale mechanism and arrange guided tours to attract both domestic and foreign tourists in Pakistan. He was of the view that the PTDC should develop tourist facilities in areas which have tourism potential.

He also directed the PTDC to prepare a plan for designing of a tourist village to be linked with the international tourism club and organizations to keep a close liaison with international tourists as well as to construct a Budgeted Hotel in the Federal Capital to generate tourist activities both domestically and internationally. Tourists village should have mini Disney Land for children, provincial pavilions and other recreations facilities through public private partnership.

Earlier, the MD, PTDC gave a detailed briefing on the objectives and functions of the Pakistan Tourism Development Corporation (PTDC). He apprised the Minister that the vision of the PTDC was to promote and develop the tourist activities in the country and to make Pakistan as tourist friendly country to attract tourists both domestic and international. It was also informed that the arrangements are being finalized for a Day Tour with the diplomats and the tourist loving people.

The Minister while appreciating the efforts of the PTDC urged for creating an enabling environment for Pakistan Tourism industry to provide world class facilities that commensurate with our rich cultural heritage with the private sector and protecting a soft image of the country as according to him Pakistan is a charming and beautiful country having great and rich culture and heritage with scenic sights, and through devising simple and viable planning, a large number of tourists could be attracted, he added. He opined that first we should develop the infrastructure and turn the existing motels as profit making to attract more tourists in this regard. He also said that revolutionary steps with collective efforts are required to promote tourism in the country.-SANA

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Rubab Saleem

Rubab Saleem is Editor of Pakistan Times

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